Category Archives: Marketing

Vanity URLs: are they important for branding?

Vanity URLs: are they important for branding?

Vanity. Having vanity in an off-line world isn’t necessarily a good thing since displaying excessive admiration of one’s own appearance is generally frowned upon. But, having vanity for your brand as part of the online community is everything. Just last …
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Saying Goodbye to Google’s Keyword Data

(image via resource.com) Is SEO Dead? That’s the question that Tim posed a month ago in this post here. This question came after industry veteran SEOmoz rebranded itself as simply “MOZ”. So, if one of the largest SEO consulting companies …
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Small Businesses that Rock at LinkedIn

Small Businesses that Rock at LinkedIn

For the final post in our small businesses that rock at social media series, we’re looking at the world’s largest professional network. LinkedIn has more than 238 million members worldwide that companies and employees can connect with. LinkedIn offers company …
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Small Businesses that Rock at Google+

Small Businesses that Rock at Google+

Regular social media use is becoming more and more important for brands and especially for small businesses. It’s common that you’ll see a brand start using Twitter and Facebook first because they’re the most used social channels. However, many brands …
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Small Businesses that Rock at Twitter

Last week we shared our picks for small businesses that rock at Facebook. This week we’re continuing our look at small businesses on social media by exploring one channel that is often the most difficult to get started with: Twitter. …
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Small Businesses that Rock at Facebook

Small Businesses that Rock at Facebook

Everyone wants to know the key to success for a business page to thrive on Facebook. Truth is, there’s no one way that’s right or wrong. Different tactics will work for different types of businesses. So, even if you post …
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[Video] How I Started My Business Series: Excel Group

The guest for this interview was the CEO and found of the Excel Group, Inc., Rod Clarkson.  Rod is what I like to refer to a ‘serial entrepreneur’.  He has started and is currently running at least 2 businesses and …
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[Video] How I Started My Business Series: Techware

We have started a video series highlighting successful entrepreneurs and how they started their business.  This is the first installment in a series of video interviews that we are going to do. The guest in this interview was Steve Pierce, …
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