We’re Taking Over Ohio (Is It Time to Go Multi-Site?)

Radiate Digital is going global!  Or at least we’ve gotten ourselves one step closer.  We are proud to announce the opening of our Dayton, Ohio offices.

As you may or may not know, our business currently operates out of the Twin Cities Minnesota area where it was founded.  For all of our Twin Cities clients, don’t worry, we’re not going anywhere.  We’re just expanding our reach a bit.

Not that having a single location stopped us before.

Though our roots are in the Midwest, our clients spread across the entire country.  That’s the beauty of being an online company.  The work we do is not bound by four walls, a desk, and a phone operating on a hard-line.

Truth is, an online marketing/design/SEO company doesn’t have to place themselves in any geographical location.  So why does Radiate Digital?

Because we believe in a more personal touch.

We love sitting down and talking with our clients.  It helps us understand each other, and ultimately, do a better job of working together.  Now that we’re also operating in the great city of Dayton, Ohio, we’ll be able to do more of that.

How Do You Know When it’s Time to Go Multi-Site?

Maybe you’re thinking about adding a new location to your business.  Here’s a few simple questions you can ask yourself to help judge whether or not you’re ready:

-Is there a market you could better tap into if you had a physical presence there?

-Do you have people willing to go to that market?

-Will it be cost effective (i.e. will this maneuver make more money than you spend on it)?

-Can your business handle an increase in the work load?

-Will you be able to effectively communicate with the new location?

-Will the new location uphold the integrity upon which your business is built?

If you can answer yes to all of those questions, then by all means, begin the expansion.  Seriously, what are you waiting for?  Your business isn’t going to grow itself.

Written by Timothy Snyder
on August 27, 2012