If you’ve owned, started or managed a company at any point in the last few years, chances are you’ve heard the term SEO being thrown around.
SEO is the process of creating an overall search engine optimization plan for your website. As a company that makes internet marketing our business, we know that long ago is the day where all you needed was an exact keyword match domain and a few paid links to rank number one in search results.
But, that doesn’t mean some SEO companies out there aren’t still trying to lure-in new business with quick-result guarantees.
So, before you sign on the dotted line with a third party company, make sure you’re not getting any of these oh, too common lies about SEO thrown your way.
“SEO is only about building links”
This statement was true for the 90s and better parts of the early 2000s. Alas, Google, Yahoo, and Bing algorithm changes are specifically meant to target link building efforts as a means to weed out sites that aren’t good for searchers that use these search platforms, thus making SEO much more than just building links.
Google search, in particular, has evolved in recent years and is continuing to evolve into a smarter search system. They crawl every website on a regular basis, and use the on-page content to determine what a website is about and how they rank that site.
It’s important to provide rich content throughout your website that complies with suggested standards, so your website has the best chances of ranking for intended keywords.
“The more links you have, the higher you’ll rank”
Okay, this one is partly true. But, buyer beware- there are stipulations.
Yes, having more links that your competitors can be a good thing. However, it’s only a good thing if those links are on reputable websites that are relevant to your product, service or company. Additionally, those links on reputable sites will only mean something to your link profile if those sites aren’t consistently linking out to other low quality websites, as well.
Lastly, it’s also important to vary your link profile. This includes getting links from various domain types (.com, .org, .edu, .gov, etc) and having a mix of link types (alt text links, text links, do-follow, no-follow, etc.).
So, as you can see, there’s much more to your link profile than just having more links than the next website.
“We guarantee a #1 ranking for all your keywords”
If only this one could be true. It would make all of our jobs a lot easier, that’s for sure!
There’s no way to guarantee a number one ranking for any keyword, and even the biggest names in SEO will tell you this.
Why? Well, simply put, Google (as an example) is constantly changing their search algorithm and changing the way they rank websites. With all the changes it’s nearly impossible for any one website to dominate the rankings at number one.
And, even if a website is listed number one, eventually you will see that website fall to other spots during Google’s keyword testing, which they do on a randomized schedule.
Want to know what other lies you’ve probably been told about SEO? Hold tight. Next week, we’ll bring you part two!