(image via searchengineland.com)
What do small business owners and marketers have in common?
They are both greatly affected by the ongoing stream of changes that Google makes.
This includes changes to search algorithms, the interface for pay per click marketing, and how-to get a company in front of potential customers using Google’s various resources.
More often than not, these two groups are affected by the changes in a way that causes changes to strategy and an overhaul of efforts.
This, however, is not one of those changes that affects everyone in a negative manner.
Meet the new Google Business platform: Google My Business.
Google My Business
Google My Business (launched in mid-June 2014) is a centralized location where business owners and marketers can access information and manage how they’re being seen by potential customers/clients on Google.
This feature brings together search marketing, Google maps, local listings, Google+ pages, analytics, and adwords all in one simple place.
Additionally, Google has created a Google My Business app for android and iOS platforms, so everything can be accessed while on the go.
What does this mean for you?
As a small business owner, time is money. The new platform allows you to see how your business is doing all across Google’s many channels at a glance. It saves you time AND money by making updates simpler and more easily accessible.
Additionally, this will assist with your overall SEO strategy, as there are added benefits from using Google’s channels to share your content with the world.
Check out this video from Google to learn more about Google My Business:
What do you think of the new Google My Business platform? Have you started using it as part of your daily tools? Why or why not? What do you like/dislike about the new direction? Join the conversation below!