Last week we shared our picks for small businesses that rock at Facebook. This week we’re continuing our look at small businesses on social media by exploring one channel that is often the most difficult to get started with: Twitter.
While Twitter allows users to more easily connect with people who have similar passions to themselves, it gives businesses the added challenge of creating and sending their message within only 140 characters. Take a look at what these small businesses are accomplishing online and why we think they rock at Twitter.
@RockCreek keeps their brand and products in mind whenever tweeting. They do an awesome job of featuring what they’re selling without being overly salesy.
@16Handles excels at customer engagement by reaching out to people who are tweeting about their brand and product, even if they don’t tag the brand. They also showcase a unique hashtag for customers to join their conversation.
@CustomMade has endless options for content sharing because they don’t have a specific niche to their business. They rein it in and focus on their site’s content and retweeting the businesses within their community.
@RingCentral excels at using their background image to take advantage of prime online real estate and letting their followers know how they can further connect with the brand.
@NakedPizza wins for accomplishing the task that all small businesses strive for: an overall successful Twitter campaign. This brand not only retweets their customer’s tweets but also content from authorities who have brands related to their products. They share incredible amounts of images and run contests that keep their customers coming back.
What do you think of our list? Are any of your favorite small businesses on Twitter? Let us know what they’re doing to connect with their followers in the comments below.
(Make sure you take a second to follow us on Twitter, too, @RadiateDigital)