(in case you missed it, the title is a reference to the Judeo-Christian “Promised Land”)
When people ask me what I do, I say I sit in front of my computer and listen to Spotify for 8 hours a day. If you don’t know what Spotify is (like my sister-in-law who apparently lives under a rock), it’s pretty much the greatest music application ever.
It’s like The Lion, the Witch, and the Wardrobe. Spotify is the wardrobe that takes you to Narnia. In this scenerio, Narnia is a land filled with music where it’s never snowing, but always Christmas….
Now that I’m thinking about it, I don’t really know where the witch and the lion fit into this analogy.
Let’s try again, okay?
Spotify is like iTunes, if your iTunes had virtually every album and b-side track ever released. Search an artist and you shall find them. From there, you can browse all their albums and various other tracks. If you really love them, you can check out similar artists. Or you can listen to a “radio station” with filled with related artists (like Pandora).
But it doesn’t stop there. You can make playlists (and if you have iTunes playlists, those are carried over). It also integrates music you already have on your computer. And it’s social!
Spotify syncs up with Facebook (if you want it to) allowing friends to see what you’re listening to and letting you browse your friends recommendations. Playlists can be exchanged (like communicable diseases). A song can be shared with the touch of a button.
Best of all, it’s free. But if you’re willing to pay, things get even better.
A Small Cost. A Great Reward.
Standard Spotify comes with ads every 4 songs or so. By paying a petty $5 a month, you remove all ads. If you’re willing to truly splurge, $10 allows you to listen to music while offline. And you can listen to it on your phone.
In other words, it takes off all restraints. No need for a constant internet connection. No worry about annoying ads getting up in your business. Spotify goes where you go.
And it’s all for $10 a month.
Personally, I think it’s completely brilliant. Spotify as a free entity is a fantastic deal. In fact, I don’t understand how it can be free and legal. Not that I’m going to complain.
Convincing someone to pay for a product that they can have for free is tricky. To be honest, paying for a subscription might not be worth it for everyone. But if you have a smartphone (and live in an area with steady reception), Spotify mobile means having music for everyone.
No more hearing complaints from friends because you don’t have THIS band or THAT artist. No worrying about whether or not you remembered to sync your iPod with the latest music (not to mention no more phone/iPod juggling).
And when it comes to the music you love, you can download it straight to your phone. Forget cell reception. As long as you’ve got battery life, you have music.
I wish I could say I’m writing this because Spotify is a client of Radiate Digital. It’s not. I’m simply talking about Spotify because I love it and use the crap out of it.
Generally speaking, if you give someone something that is great, they will proclaim its greatness from the rooftops. No need for convincing or black-magic trickery. It’s natural. It’s organic.
And if that something is REALLY good, you can even get them to pay for it. Something they could have for free. Because they want as much of it as they can get.
And that’s more or less how I feel about Spotify.
What’s a product or software you’ve fallen in love with? Why did it win you over?