When you’re a web design company, having an ugly website is just no good.
I mean, would you take financial advice from someone who is currently going bankrupt? Or workout advice from someone who can barely do a pushup? Or hairstyle tips from a guy rocking a bowl-cut?
I don’t think so.
And that is why Radiate Digital is incredibly proud to announce the launch of our brand new website. If you haven’t yet, please check out the home page. Isn’t that beautiful? Trying making the window bigger. Then make it really small.
The entire design scales to whatever size your window is so it looks great on everything from full-sized TV screens to tiny little smartphones.
All of this is a part of our effort to rebrand ourselves and solidify our company culture. Over the past few months, it’s something we’ve invested quite a bit of time into.
We moved to a new place, painted the entirety of our offices, bought a bunch of furniture, did a company photo shoot, and rebuilt our website from scratch, all the while placing more energy towards blogging and communicating through social media (like our awesome Facebook page).
Isn’t that a Waste of Time and Resources?
In the day to day work life, it can be hard to take time for yourself. It might even seem selfish. After all, there’s always something else you could be doing.
But we’ve come to realize how important it is to show ourselves some of the love and attention we show to our clients.
Why? There are two main reasons.
Reason 1: It Shows Our Clients We Care
How can we convince a client we’re going to make them a great website if we don’t have a great website?
How can we get excited to write a client’s blog if we can’t get excited about writing our own blog.
Ghandi once said “be the change you wish to see.”
So that’s what we are doing. We want to help people have better looking, better functioning websites? We need to have an awesome website. We want them to have increases in traffic thanks to valuable content? We need to have valuable content.
If you’re in the business-to-business world, your own company is one of the main points other businesses will judge you by.
Reason 2: It Motivates Us
When you work within a culture backed by bold ideals and fronted with a great vibe, it makes it easier to get things done.
It’s easier to wake up in the morning, to get excited, to try new things, and to put yourself out there. We want to share our new site with everyone because it’s beautiful. We want to share our blog posts because they’re (hopefully) interesting and helpful.
We are proud of our company, and we want to help other businesses become proud of their own.
A Little Personality Goes a Long Way
We’re privileged to live in a time where companies are defined by their culture and public image. In other words, they’re allowed to have a personality. People want to work for companies like Google, Zappos, and Pixar not just because they’re incredibly successful, but because they have this identity and passion.
It’s a community.
A community that those companies have put extra effort into establishing for themselves. They weren’t afraid to take a little time for themselves. And we’re not either. For the same reason people brush their teeth, shower, shave, do their hair, work out, and keep up appearances in general, a business should take care of themselves.
If you find your work environment to be a little stale, give it some personality. Take a moment for yourself. Then go out there and show the world what you’re made of.