Content is king.
At least, that’s what they’re saying. In fact, some people are saying it’s the Golden Rule of Internet Marketing. But, who are the “they” that we’re referring to, exactly?
Why, Google (and Yahoo and Bing), of course!
Is Content Truly King?
The simple answer is yes. Written content is the driving force of your website.
It tells a story about your company, your industry, and what makes you passionate about what you do each and every day. Your content should let your website readers know everything they could possibly want to know, and it should be written in a way that they can easily understand.
For that reason, it’s important to consider your audience and what they want when creating pages. For example, if your business is a stand-alone store that sells lawn furniture, your audience would expect to find business hours, directions, a way to contact someone at your store, and information about the different pieces you have in-stock.
Mastering Online Authority
While it’s important to create a website where your readers will find the information they’re looking for, your website should also work as a way to build an online authority within your industry.
Search engines crawl the content you put on your website to not only determine what your site is about, but also to determine your authority within your industry and how you should be ranked against your competitors. So, the quality content you create will assist with your overall online marketing strategy and in the end, assist in determining your keyword search rankings.
While one way to expand your website’s content is through blogging, the bulk of your keyword-rich content should be distributed between keyword pages using an on-page strategy, and also through the SEO tactics used in developing off-page content.
On-Page versus Off-Page Content
It’s true that there are two sides to every story. When writing for an online audience and building your industry authority, the two sides to your strategy should include: on-page and off-page content.
Your website’s on-page content consists of the main pages and the different elements that make up the page. This includes features like the meta title, meta description, page URL, image alt text, and the length of the page content.
To create a content-rich page, it’s important to have a well developed article relating to one of your keywords that’s at least 500-700 words in length. Your pages, in conjunction with a regularly updated blog, will help to establish authority.
Your website’s off-page content can be tricky to control if you’re not familiar with SEO tactics.
But, off-page content, such as guest posts and links from authoritative industry new websites are necessary to obtain in order to assist in establishing your own website’s authority and move up in the search ranking results.
In the end, content is a big factor in determining how well your website does in the search engine ranking results. So, if you want your website to rank well, then content should be the king of your domain.