Four Questions You Should Ask Before Hiring a Web Designer

Website design has increasingly become a DIY project in recent years.   People see a pre-built theme, and say to themselves well, that looks easy.

But if Pinterest has taught us anything, it’s that “easy, step-by-step instructions” can be deceiving.


A do-it-yourself website can quickly escalate into a lot more work than it appeared to be.  And then after you put in your sweat and tears, you end up with a generic, broken, and/or ugly website.


Not how you should react after seeing your site

So, finally, you decide to bring a web designer into the mix.  Because even with the wealth of website building tools out there, a great custom design will always look best.  Not to mention it will better represent what it is that makes you you.

But before you run off and hire the first name you see pop-up in Google, there’s a few things you should know before you hire a designer.

1. Have They Designed a Website Before?

Maybe this one should be a given.  Or maybe you think that if they can design cool graphics or logos, that creating a website is basically the same thing.  That’s like saying to a refrigerator repair man “hey, you fix fridges?  Can you take a look at my washing machine?”

There’s similarities shared, but the details can be quite different.  Not to mention website design files should be laid out in a specific way for the coding and integration process.

Which brings us to the next point….

2. Do You Have a Developer Who’s Going to Code it?

A website design is a pretty Photoshop file made up of colors and images and layers placed over one another.  An actual website, on the other hand, is made up of hundreds/thousands of lines of code working together to display your pretty design in real time across the internet.


Taking your site from design to functioning status requires a developer.  It’s possible that your designer does coding as well and can do the integration.  Otherwise, you’re going to need to hire someone.

Don’t hire just anyone, though.  It would be a shame to take a great looking website design and have it turned into a glitchy, malfunctioning disasterpiece thanks to a mediocre developer.

3. Do You Need a Logo?

Speaking from pretty extensive experience, let us tell you that an ugly/outdated logo will kill the greatest of website designs.  The logo is the foundation of the websites design.  Build a house on a weak foundation, and you’ll end up with a crumpled mess.


If you don’t have a logo, get one designed.  If your logo is not good looking (and you might have to ask for some external feedback on this one), get it redesigned.

4. Do You Have a Vision for Your Site?

Imagine going into a random restaurant and being like “alright, I’ll have something that’s not poisonous and make sure it tastes good.  I’m not really a food person, so I don’t know.  Just make me something.”

For people who will eat anything, that might work, but for many of us, we could very well end up with something we find to be disgusting.  And that’s what will happen when you give vague, unhelpful design requests.

nasty food

Much like a good chef, a designer is going to add their own flavor into the mix.  They’re going to use their recipe.  But they work best when they know what you’re in the mood for.  Obviously you’re not a designer, but you probably know what you like.  Or at least, what you do not like.  Sometimes, knowing that can be just as useful.

And just like with food, the pickier you are, the more specific you need to be up front.

Are You Ready to Hire a Web Designer?

If so, we’d love to talk.  We have an experienced design team that can do just about any style (not to mention logos).  And we have developers, meaning we’re able to provide both custom web design and development.  That takes care of the first three questions right there.

Contact us today, and we can get the process started.

Any other questions you think should be added?  Let us know below.

One Response to "Four Questions You Should Ask Before Hiring a Web Designer"

Written by Timothy Snyder
on September 29, 2015