We live in an age where you don’t have to be particularly good at remembering specifics. Names, songs, hours of business, addresses, dates, websites, presidents, how many world wars there have been, etc.
If you’re trying to recall something, you just need a vague starting point, and the internet can take care of the rest. Search engines have gotten exceptionally good at figuring out what it is you’re trying to think of.
As long as that “something” is appearing in search engines.
Let’s say you told someone to checkout your business’s website. You gave them the name and your web address. They’re sitting at their computer a few days later, and of course, they can’t remember the URL. So they go to Google, and type your business name. Should work like a charm, right? Only it doesn’t.
You’re nowhere to be found, and that person can’t get to your website. This happens more than you might think.
Why people Google your business name
A person isn’t just going to magically know your website’s address. Even if you told them or gave them a business card or it’s just your name with “.com” at the end of it, people are going to forget it.
That’s why, if you look at an analytics report, the top keyword that gets people to your website is often your name.
When you don’t know the website for a business, you go to Google, type the business name, and find the website that way. For some people, that’s how they go to all websites, no matter how many times they’ve been to them. The only URL they ever actually type in is google.com.
Well, Yahoo.com because they’re generally 45+. And by type, I mean they click the shortcut saved on their desktop.
Anyway, people are using Google and other search engines to find you by name.
But what if your name doesn’t show up?
A while back, we did a post called “Why Isn’t My Website Showing Up in Google?”. There, we discussed a number of reasons why your website might not be appearing in relevant searches and keywords. But what about your own name? Surely, you should show up for your business name, right?
Yes, you should. But some businesses find that they don’t.
How do I not show up for my own name?
It could be because your website isn’t search engine friendly or has something that’s blocking it from being crawled properly. There’s also a fair chance you don’t have enough content on your website.
But the prevailing issue in this case is often your very business name. It’s probably a common word or an overused business title or a word that’s normally not associated with your industry.
It might have seemed really cool when you called your shoe company “Envision”, and we’re sure you had some well thought out reasons for doing so, but envision doesn’t have much to do with shoes, and it’s a word that’s used millions of times across the internet.
So what can I do about this?
Well….you could change your business name.
Of course, you probably don’t want to do that. A better solution might be to add a subheading or secondary word to your title that describes what you do. Using the Envision example, you could run with “Envision Shoes” or have “Envision: The Footwear You’ve Always Dreamed Of” spread throughout your site.
The name is technically still Envision. For all intents and purposes, you can still call yourself Envision. But if someone is looking for your business, they should be able to Google “Envision shoes” and have you show up.
It doesn’t have to be this way forever
Eventually, if all goes according to plan and you begin to establish yourself as a known business, your internet prominence will hopefully rise with it, and you can drop the additional verbiage.
When the ridesharing service Uber started, their name was actually UberCab.
When Apple started, it was called Apple Computer.
Simply put, you need to establish some reputation before you can go by your fancy one word names.
Oh, and you’re going to need some content
Even with adjusting your name, your website is going to need content that’s relevant to who you are and what you do. The more the better. Search engines use that to judge your importance.
Where do I begin?
If you’re not showing up for your own business name, it’s time to take a long, hard look at your website, branding, and verbiage. If you think you might need to do some renovation, we’d love to help. We can deliver a fast, good-looking, search engine friendly website that can certainly put you on the right path.
Oh, and we offer content writing services. So what are you waiting for? Contact us today!
Have you had issues with your showing in search engines? Do you have any questions? Share below!