Starting a blog has never been difficult.
From the beginning, blogs have been designed so that someone with limited computer ability could start writing and sharing on the internet. Sure, they weren’t the prettiest, and not many people paid attention to them, but that’s all changed.
Blogs are hugely popular (and much better looking). Everyone is reading blog posts all the time, whether it’s for info or inspiration or entertainment. A well-crafted blog or even just the right post can bring in loads of traffic to your website.
But for the majority of bloggers, that’s not the case.
When you check your analytics and see that no one is reading your blog, it can feel like you threw a party, and nobody showed up.
You get insecure. Start having high school flashbacks. And you ask yourself:
What am I doing wrong?
Here’s some potential answers…
You don’t post enough
You know those carnival games where you get a few balls to throw at a stack of bottles? The more balls you have to throw, the more likely you are to knock down the stack. It’s a game of odds and numbers almost as much as it is skill.
And blogging isn’t so different. The more regular posts you get out there, the more likely your blog will draw people to your website. Some posts will ultimately connect better than others.
There will be posts that are duds. But there will also be posts that track really well. From there, you can study what’s working and what’s not, revise, and continue.
Your blog doesn’t stand out (or it’s just not good)
Chances are, a lot of people have written about what you’re writing about. You need to stand apart, and the best way to do that is to inject whatever it is that makes you you. A blog post should (usually) have some personality.
And if you’re bad at writing, get someone to help you. You could be a genius in your field/niche/genre, but no one wants to read bad writing. Unless it’s one of those popular romance novels.
For some simple blog writing tips, check out this post.
It’s not optimized for search engines
This isn’t just for business blogs. Even personal blogs can benefit from a little SEO. You should write on the types of subjects and questions people are searching for. Posts should be longer than 300 words. You should have keywords that you’re targeting.
All of this can bring you that natural, organic search engine traffic.
Your website isn’t being crawled by search engines at all
This is more of a technical issue. For more information, check our post here.
You’re too focused on numbers
Who wouldn’t like to see hundreds of thousands of people coming to their blog every day? Most of us would settle for just hundreds, period. But for those who work in glass manufacturing or enjoy writing about a species of bird found on the island of Socotra, there’s only so much traffic you’ll be able to bring to your blog posts.
When considering traffic and success, you need to measure it by the size of the audience that’s out there.
If you’re B2B, it’s going to be smaller still. The thing is, for business blogs especially, it’s not all about the number of people who find your blog. It’s about the quality of the lead. Traffic is never a bad thing, but you need to ask yourself, what’s the purpose of your blog?
The blog doesn’t have a purpose
A blog can be anything you want it to be, but you need a vision of what that something is actually going to be. For some, it’s a creative outlet. For others, it’s a news source. It can be both and more, but there should be some focus, and that should be based on what kind of audience you’re trying to attract.
How do you know if your blog lacks purpose/focus? If you have more than 8 categories, it’s certainly possible. If you look at the last three posts, and they all seem like they could be on three entirely separate blogs, that could also be a sign.
You don’t have the time/energy/skill needed to take care of it
For small businesses, they know they should be blogging, but they can never seem to find the time. Or they try, and the results are disastrous…
The good news is you don’t have to do it all yourself. At Radiate, we provide professional blogging services for virtually any industry (as long as its legal, of course). We work with clients to establish who they want to target and what they want to be about.
From there, we actually create the topics and write the posts. Of course, if you’d like to be a part of the process, we can meet you half way.
Contact us today for more information.
Have you had troubles driving traffic to your blog? Share below!